Hey, I'm Toye
Full name: Adetoyese Sokunbi /ha:daytowyayshay showkunbi/; a designer, digital stardust and content strategist with marketing capabilities.
Selected Work
Discover YouTube
(Product Market Research) Case Study for a research-led content curation project for YouTube in Sub-Saharan Africa
ARTISH
(UX Research + Market Analysis) For a freelancer marketplace to discover, manage and monetise creativity
Netflix Watch Party
(Content Design Strategy) Rethinking Netflix Party, a social-streaming Google chrome extension that became popular during the COVID-19 lockdowns, as native feature
NATIVELAND
Case-study and proof of work for NATIVELAND music festival (2016 - 2019)
Specialisations
Content Marketing Strategy
Creating intuitive and visually appealing user interfaces for web and mobile applications.
Omnichannel Strategy
Planning and executing strategies on how to align products with business objectives and market demands through digital and traditional media channels.
Market Research & User Testing
Conducting user tests, focus group sessions to gather actionable insights and iterating designs based on feedback.
Community Management
Nurturing and engaging with online communities to foster brand loyalty, drive advocacy, and create meaningful interactions.
UI/UX (Responsive Web Design)
Designing websites that look and function perfectly across all device sizes, from mobiles to desktops.
Creative Writing & Storytelling
Compelling fiction and non-fiction writing for large audiences
Proposal and Pitchdeck Design
Managing the entire pipeline of proposal / pitchdeck creation from ideation to research and design
About me
I didn't set out to be a designer. I set out to be a storyteller, and a quick Google search may reveal some of my writing clips scattered across the internet. At 21, fresh out of university, the need for more mediums to express the feelings, art and styles I wanted to demonstrate with my stories led me to multimedia storytelling, and eventually design. Through design, I found rigidity, process and structure that leaves room for creativity. Nearly a decade later as a career professional and now, I have tried my hands on industries spanning media, tech, advertising, B2B SaaS and more.
I have a BSc in Political Science, work experience as a UX researcher content designer and technical writer, plus a business accounting and management certification from AICPA (American Institute Of Certified Public Accountants). This unique professional toolkit means I have a diverse skill set spanning human interaction design (HCI), journalism, marketing, research, corporate communication, media operations, and business operations and management.
Work Experience
ARTISH
(2021 - Present)
ARTISH connects digitally-skilled freelancers to people who can pay for their skills
RED | For Africa
(2019 - 2023)
RED is a content, consulting and data company that deploys cultural intelligence from the streets across Africa.
The NATIVE NETWORKS
(2016-2021)
The NATIVE is a magazine and music festival targeting Africa's Gen-Z and millennial demographic.
Testimonials
"I am always proud of anything Toye does! He's one of those people who just get it"
Chude Jideonwo
CEO, Joy INC
"I met Toye nearly a decade ago as a young content developer trying to make a mark on the world. Some of that drive is still evident in his work ethic and how he delivers on project deliverables."
Jenny Tan
CEO, Toorly
"Execellent editor and great storyteller. One of the most driven people I know"
Seni Saraki
Founder / CEO NATIVE NETWORKS
"Toye is my good friend and an incredibly talented entrepreneur"
Az Cohen
VP of AR & Research 300 Entertainment
Hey, I'm Toye
Full name: Adetoyese Sokunbi /ha:daytowyayshay showkunbi/; a designer, digital stardust and content strategist with marketing capabilities.
Selected Work
Discover YouTube
(Product Market Research) Case Study for a research-led content curation project for YouTube in Sub-Saharan Africa
ARTISH
(UX Research + Market Analysis) For a freelancer marketplace to discover, manage and monetise creativity
Netflix Watch Party
(Content Design Strategy) Rethinking Netflix Party, a social-streaming Google chrome extension that became popular during the COVID-19 lockdowns, as native feature
NATIVELAND
Case-study and proof of work for NATIVELAND music festival (2016 - 2019)
Specialisations
Content Marketing Strategy
Creating intuitive and visually appealing user interfaces for web and mobile applications.
Omnichannel Strategy
Planning and executing strategies on how to align products with business objectives and market demands through digital and traditional media channels.
Market Research & User Testing
Conducting user tests, focus group sessions to gather actionable insights and iterating designs based on feedback.
Community Management
Nurturing and engaging with online communities to foster brand loyalty, drive advocacy, and create meaningful interactions.
UI/UX (Responsive Web Design)
Designing websites that look and function perfectly across all device sizes, from mobiles to desktops.
Creative Writing & Storytelling
Compelling fiction and non-fiction writing for large audiences
Proposal and Pitchdeck Design
Managing the entire pipeline of proposal / pitchdeck creation from ideation to research and design
About me
I didn't set out to be a designer. I set out to be a storyteller, and a quick Google search may reveal some of my writing clips scattered across the internet. At 21, fresh out of university, the need for more mediums to express the feelings, art and styles I wanted to demonstrate with my stories led me to multimedia storytelling, and eventually design. Through design, I found rigidity, process and structure that leaves room for creativity. Nearly a decade later as a career professional and now, I have tried my hands on industries spanning media, tech, advertising, B2B SaaS and more.
I have a BSc in Political Science, work experience as a UX researcher content designer and technical writer, plus a business accounting and management certification from AICPA (American Institute Of Certified Public Accountants). This unique professional toolkit means I have a diverse skill set spanning human interaction design (HCI), journalism, marketing, research, corporate communication, media operations, and business operations and management.
Work Experience
ARTISH
(2021 - Present)
ARTISH connects digitally-skilled freelancers to people who can pay for their skills
RED | For Africa
(2019 - 2023)
RED is a content, consulting and data company that deploys cultural intelligence from the streets across Africa.
The NATIVE NETWORKS
(2016-2021)
The NATIVE is a magazine and music festival targeting Africa's Gen-Z and millennial demographic.
Testimonials
"I am always proud of anything Toye does! He's one of those people who just get it"
Chude Jideonwo
CEO, Joy INC
"I met Toye nearly a decade ago as a young content developer trying to make a mark on the world. Some of that drive is still evident in his work ethic and how he delivers on project deliverables."
Jenny Tan
CEO, Toorly
"Execellent editor and great storyteller. One of the most driven people I know"
Seni Saraki
Founder / CEO NATIVE NETWORKS
"Toye is my good friend and an incredibly talented entrepreneur"
Az Cohen
VP of AR & Research 300 Entertainment
Hey, I'm Toye
Full name: Adetoyese Sokunbi /ha:daytowyayshay showkunbi/; a designer, digital stardust and content strategist with marketing capabilities.
Selected Work
Discover YouTube
(Product Market Research) Case Study for a research-led content curation project for YouTube in Sub-Saharan Africa
ARTISH
(UX Research + Market Analysis) For a freelancer marketplace to discover, manage and monetise creativity
Netflix Watch Party
(Content Design Strategy) Rethinking Netflix Party, a social-streaming Google chrome extension that became popular during the COVID-19 lockdowns, as native feature
NATIVELAND
Case-study and proof of work for NATIVELAND music festival (2016 - 2019)
Specialisations
Content Marketing Strategy
Creating intuitive and visually appealing user interfaces for web and mobile applications.
Omnichannel Strategy
Planning and executing strategies on how to align products with business objectives and market demands through digital and traditional media channels.
Market Research & User Testing
Conducting user tests, focus group sessions to gather actionable insights and iterating designs based on feedback.
Community Management
Nurturing and engaging with online communities to foster brand loyalty, drive advocacy, and create meaningful interactions.
UI/UX (Responsive Web Design)
Designing websites that look and function perfectly across all device sizes, from mobiles to desktops.
Creative Writing & Storytelling
Compelling fiction and non-fiction writing for large audiences
Proposal and Pitchdeck Design
Managing the entire pipeline of proposal / pitchdeck creation from ideation to research and design
About me
I didn't set out to be a designer. I set out to be a storyteller, and a quick Google search may reveal some of my writing clips scattered across the internet. At 21, fresh out of university, the need for more mediums to express the feelings, art and styles I wanted to demonstrate with my stories led me to multimedia storytelling, and eventually design. Through design, I found rigidity, process and structure that leaves room for creativity. Nearly a decade later as a career professional and now, I have tried my hands on industries spanning media, tech, advertising, B2B SaaS and more.
I have a BSc in Political Science, work experience as a UX researcher content designer and technical writer, plus a business accounting and management certification from AICPA (American Institute Of Certified Public Accountants). This unique professional toolkit means I have a diverse skill set spanning human interaction design (HCI), journalism, marketing, research, corporate communication, media operations, and business operations and management.
Work Experience
ARTISH
(2021 - Present)
ARTISH connects digitally-skilled freelancers to people who can pay for their skills
RED | For Africa
(2019 - 2023)
RED is a content, consulting and data company that deploys cultural intelligence from the streets across Africa.
The NATIVE NETWORKS
(2016-2021)
The NATIVE is a magazine and music festival targeting Africa's Gen-Z and millennial demographic.
Testimonials
"I am always proud of anything Toye does! He's one of those people who just get it"
Chude Jideonwo
CEO, Joy INC
"I met Toye nearly a decade ago as a young content developer trying to make a mark on the world. Some of that drive is still evident in his work ethic and how he delivers on project deliverables."
Jenny Tan
CEO, Toorly
"Execellent editor and great storyteller. One of the most driven people I know"
Seni Saraki
Founder / CEO NATIVE NETWORKS
"Toye is my good friend and an incredibly talented entrepreneur"
Az Cohen
VP of AR & Research 300 Entertainment